TOPSPORT flagship store concept

An experimental and activating TOPSPORT flagship concept which includes the visual design, functionalities, shop furniture and communication.

 

Luhta - TOPSPORT

Luhta Sportswear Company is one of the biggest clothing manufacturers in Europe. The Group makes a turnover of about 241 million euros and employs 1592 people. Exports activities cover in total over 50 countries. In addition to Luhta, the most famous brands of the Group are Rukka, Icepeak, Torstai, Sinisalo, Your FACE and Ril’s. The group is responsible for the sales of Li-Ning brand in Europe.

 

Luhta - TOPSPORT flagshipstore
Luhta - TOPSPORT flagshipstore

Challenge
To design a memorable and exiting flagship concept for already existing sport store chain.  
 
Approach
A user-centric spatial concept design, furniture and graphic design.
 
Result
An experimental and activating TOPSPORT flagship concept which includes the visual design, functionalities, shop furniture and communication.
 
Benefit
New flagship store in Aleksi 13 is a brand building showroom for the TOPSPORT brand in the centre of Helsinki which highlights the wide product selection and introduces new, activating service elements.