Nest bathroom product range

An all-inclusive modular mid segment bathroom product range targeted for both Turkish and international market. The range includes faucets, sanitary ware, wash basins, cabinets and accessories.

VitrA

VitrA is a leading brand of Turkish Eczacıbaşı. Eczacıbaşı Building Products Division, operating on global markets, is an industrial group with building products, healthcare and consumer products as its core sectors. Company currently exports its products to more than 75 countries and it has become a globally recognised supplier of bathroom products and tiles through acquiring the Engers Keramik, Villeroy & Boch Fliesen and Burgbad, alongside VitrA. VitrA is the only brand in global markets offering every component of the bathroom as well as an expansive range of ceramic and porcelain tiles.

Challenge
To design a functional cross market mid-segment bathroom concept with a Scandinavian design appeal. Introducing well designed high quality solutions for everyday family use.

Approach
Market and user research, concept design, product design and mechanical design in co-operation with VitrA design team.

Result
An all-inclusive modular mid segment bathroom product range targeted for both Turkish and international market. The range includes faucets, sanitary ware, wash basins, cabinets and accessories.

Benefit
Nest products bring luxury and Scandinavian design to everyday use. They are safe, easy to use and hygienic.