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Case Study
Muoto is a packaging initiative by Metsä Spring, aiming to disrupt the market with a natural and sustainable solution that combines structure, functionality and design. Muoto products are made of locally sourced softwood and hardwood pulp.
The new concept is built around the idea of many Mannerheims – different roles, phases of life and interpretations that broaden the image of a familiar historical icon.
Modernizing the visual identity to meet the demands of digital channels and the expectations of its target audiences by transforming a previously static identity into a dynamic, accessible brand system designed for use across multiple channels.